Success is in the mind of every business, but what could we say is the most effective way? Many have been doing it through different strategies that they applied to their business, such as, quality service management, ISO accreditations, differentiation of products, taking a competitive advantage against other competitors and many more. But now, there has been another way to reach to that success, and it is proven to be effective by the use of many world re-known companies and it is the method of conducting search conference. Search conference is a method in helping the whole organization to adapt to the fast pace changes that is happening to its environment and make it a strength of applying it to the company for the benefit of the management team and the workers involved. It is to further develop innovation and cooperation through the help of a conference that redirects the company on where it wants to go for a successful and productive business. It changes the aspect of how the company would be able to handle the external factors and make certain strategies and implementations that may be brought to their advantage. It is not limited to address the external factors of changes but it also helps the company for internal conflicts such as unions and productivity of workers.
There are many companies that have existed through their own traditional style of management, but now, a new trend have emerged. A new way of success has been discovered, and it is being followed by many of the most successful companies around the globe. It is indeed Search Conference!
An example of a company that have used search conference and made it a success is Microsoft. They have used this method to facilitate new product development conducting four back-to-back search conferences, which culminated in a meeting for integrating ideas, strategies and action plans. This resulted in a comprehensive strategy for each of the product lines within the division. Another well-known company that have tried this method is Levi Strauss in Canada they had used search conference to shift the mindset and form a partnership with the union and go forward together to create the future of a more stabilized and unified company. Every company has its own different reasons for planning and organizing their companies to meet their objectives and of course to further enhance the productivity and wellbeing of the whole organization.
How does it work? It is a conference that involves the company that wants to be redirected to address external factors and problems within the company. It is usually done in a group, ranging from 20 to 35 people that are within the organization and it does not follow any means of hierarchy for any person within the conference. The preparation for the conference would be around 3 days to study the problems that are within the company and analyze improvements that may be done, but the conference itself would only be in one day, that includes already all the participants of the company.
Search conference must be used whenever there is a need to create an environment where all the members of the organization could participate, without considering on what position they are in. They may say whatever they want regarding on their concerns, feedback and recommendations about the company for further improvements. Also this kind of conference is needed when there is a need for the company to identify on what direction it wants to go. Some of the companies are not focused on having a straight direction of where they would want to go, or what kind of market would they want to sell. An example of a company that is currently lost in its direction is the brand Giordano here in the Philippines. They are a well-known brand in the world but here in the Philippines, they are confused on what market to tap on because they would be having different target segments, and they opened different store locations with different demographics. So they would not focus only to one, but they target a lot of the segments that they would market to. I personally recommend Search conference for Giordano Philippines for a more direct approach on who to target on their brand.
Truly, many organizations have been doing different steps of attaining to be successful, but one big step of doing it is through Search Conference.
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